Several recent upgrades are featured in Ford’s new F-150 lighting upgrade. Will Ford’s new F-150 Lightning upgrades help it achieve its goal? What to know about Ford’s new F-150 Lightning upgrades The automaker still expects a 90% CAGR, which would be more than double the forecasted industry growth. That’s with massive supply constraints on its three EVs, the Mustang Mach-e, E-Transit and F-150 Lightning. With this in mind, Ford hit 10.9% EV market share in July – its highest percentage yet. The legacy automaker is now second in EV sales in America, only behind EV leader Tesla.
Next year, Ford looks to hit a run rate capacity of 600,000 units.įord has ambitious goals for the EV market, and so far, it’s been paying off. In fact, sales of the popular Ford F-150 Lightning are surging Ford has sold over 4,400 year to date.įurthermore, the legacy automaker has secured 70% of the battery capacity needed to reach its 2 million units by 2026. So far, Ford is seeing incredibly strong demand for its EV models. Ford’s prices are also going up from $6000 – $8500 depending on the trim.įord F-150 price adjustments look like this: Starting Thursday, consumers that convert an order for the new Ford F-150 Lightning will get a host of new features. There are also some expected yet significant price increases. Meanwhile, Ford met a price cut on its Mustang Mach-E to meet a Tesla Model Y price reduction in February, and while Tesla has since increased the price on its SUV, Ford has remained firm.Ford is reopening orders for existing reservation holders on its wildly popular F-150 Lightning EV truck – the new models will feature an upgraded standard range, new colors, and more. "As we ramp up production toward a 150,000 annual run rate by the fall, we will start to open retail ordering for the first time in late spring," Gunsberg said. The new process starting in coming weeks will allow shoppers without a reservation to order a Lightning directly for the first time, Gunsberg said.
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The Pro is widely viewed as the rugged entry-level electric truck whereas the pricier trim models offer higher-end interior and exterior finishes that include a lightbar that goes across the front trunk, luxurious leather seats, a larger display screen on the dashboard and a glass roof.įord customers wanting the popular pickup currently must have a reservation and wait until the company invites them to place an order.
"We sold out of Pro early on," Gunsberg said.
That Lightning Pro order bank will not reopen for the 2023 model year. At this point, the designated allocation of 2023 F-150 Lightning Pro trucks for non-commercial customers is sold out.
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Trucks are shipping to customers, and Ford has adjusted its MSRP (manufacturer's suggested retail price) upward in response to current material costs, market factors and supply chain constraints, Ford spokesman Martin Gunsberg confirmed to the Detroit Free Press on Thursday. More: Ford preps restart of F-150 Lightning: When Rouge, Rawsonville workers will return The automaker shut down assembly of the high-profile truck for five weeks after a battery fire in the holding lot.
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At a time when skeptics wonder about the demand for all-electric vehicles, automakers including Ford Motor Company, continue to see steady orders even as prices rise.įord reopened its retail order banks Thursday for those who already hold reservations to buy the F-150 Lightning pickup truck as three work shifts and full production return to the Rouge Electric Vehicle Center in Dearborn.
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